Yet what’s happening to the web is far more sinister than simple greed, but the destruction of the user-generated internet, where executives think they’ve found a way to replace human beings making cool things with generative monstrosities trained on datasets controlled and monetized by trillion-dollar firms. … We’re watching the joint hyper-scaling and hyper-normalization of the internet, where all popular content begins to look the same to appeal to algorithms run by companies obsessed with growth

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